Nintendo Gameboy Advance

The Game Boy Advance (Japanese: ゲームボーイアドバンス Hepburn: Gēmu Bōi Adobansu?), often shortened to GBA, is a 32-bit handheld video game console developed, manufactured and marketed by Nintendo. It is the successor to the Game Boy Color. It was released in Japan on March 21, 2001; in North America on June 11, 2001; in Australia and Europe on June 22, 2001; and in the People's Republic of China on June 8, 2004 (excluding Hong Kong).

Nintendo's competitors in the handheld market were the Neo Geo Pocket Color, WonderSwan, GP32, Tapwave Zodiac, and the N-Gage. Despite the competitors' best efforts, Nintendo maintained a majority market share with the Game Boy Advance.